So where's the goodies

So i finally got a working rabbit. Only took 2 tries. Services in the world these days. Makes one wonder. Question? WHERE IS THE GOODIES?
Saw the wonderful flash vid on the nabaztag website. That you can get magic tag and stick it on items and your little not so fuzzy friend will recognised that you home etc. Change the colour of them ears. But alas only the wabbit with power thingy came in the box. SO QUESTION AGAIN? where is the goodies? and where do you buy them? and can someone please tell nabaztag to really do something about their marketing campaign as it seems you have to hunt for everything including on how to make your friend work........

'Magic tags' are not yet available...
You can buy ears here http://store.nabaztag.com/start/